Think about an online store, such as the Google Merchandise Store. It might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which ones are most effective and expand those marketing efforts.

March 27, 2024

Recently, we announced that we're simplifying Google Analytics reporting by updating the Advertising section, bringing all relevant reporting for advertisers and publishers together in one place.

Along with this update, we're aligning how conversions are defined across Google Ads and Analytics to create a simpler and more intuitive experience in the way conversions are measured and reported across the two platforms.